The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly...

Das Thema Outsourcing verlangt sowohl Sensibilität wie auch ein Höchstmass an Kompetenz. In diesem Sinne überzeugt das Buch als geeigneter Praxis-Ratgeber für die nachhaltig erfolgreiche Realisierung von Outsourcing-Vorhaben. Fundierte Entscheidungskriterien sowie das komplette...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...