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Exploring the factors motivating e-service users' WOM behaviour
Li, Hongxiu; Liu, Yong; Suomi, Reima - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 187-200
Persistent link: https://www.econbiz.de/10009791697
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Understanding the WOM behaviour of e-service users : an empirical study in online travel services
Li, Hongxiu; Suomi, Reima - In: International journal of networking and virtual … 16 (2016) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10011654293