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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Theorie
121
Theory
121
Beziehungsmarketing
109
Relationship marketing
109
Deutschland
98
Germany
93
Marketingmanagement
80
Marketing management
65
Marketing
57
Customer satisfaction
43
Consumer behaviour
42
Konsumentenverhalten
42
Lieferantenmanagement
40
Supplier relationship management
40
Vertrieb
38
Erfolgsfaktor
36
Success factor
33
Strategisches Management
32
Marktforschung
31
Market research
30
Physical distribution
25
Verbraucherzufriedenheit
21
Kundenorientierung
20
Management
20
Marketingtheorie
20
Preismanagement
20
Pricing strategy
20
USA
20
Business-to-business marketing
19
Estimation
19
Schätzung
19
B-to-B-Marketing
18
Strategic management
18
Controlling
17
Kundenbindung
17
United States
17
Kundenmanagement
16
Management control
16
Salespeople
16
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25
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17
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13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
12
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12
Arbeitspapier
10
Working Paper
10
Graue Literatur
9
Non-commercial literature
9
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3
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3
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3
Sammelwerk
3
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1
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English
23
German
19
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Homburg, Christian
41
Luo, Xueming
9
Wieseke, Jan
8
Fürst, Andreas
5
Hoyer, Wayne D.
4
Klarmann, Martin
4
Stock-Homburg, Ruth
4
Bornemann, Torsten
3
Bucerius, Matthias
2
Koschate, Nicole
2
Prigge, Jana-Kristin
2
Albrecht, Carmen-Maria
1
Allmann, Jan
1
Bamberger, Boas
1
Becker, Annette
1
Hattula, Stefan
1
Hentschel, Frederike
1
Jozic, Danijel
1
Klenk, Peter
1
Koschate-Fischer, Nicole
1
Kretzer, Max
1
Kuehnl, Christina
1
Schnurr, Phoebe
1
Schäfer, Heiko
1
Sieben, Frank
1
Werner, Harald
1
Wiegner, Christian M.
1
Wielgos, Dominik M.
1
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of service management
1
Kompetenz in Wissenschaft & Management
1
Psychology & marketing
1
Vertrieb : Verkäufer führen - Umsatz machen
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
1
Wissenschaft & Praxis
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ECONIS (ZBW)
42
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1
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
2
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
5
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
6
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
Saved in:
7
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
8
Willkommen zurück! : Kundenrückgewinnung
Homburg, Christian
;
Fürst, Andreas
;
Sieben, Frank
- In:
Vertrieb : Verkäufer führen - Umsatz machen
,
(pp. 58-66)
.
2009
Persistent link: https://www.econbiz.de/10003841344
Saved in:
9
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
10
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
-
2009
Persistent link: https://www.econbiz.de/10003932795
Saved in:
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