Purpose: This study aims to examine the moderating effects of gender, income, age, customer involvement and length of the relationship on the customer satisfaction (CS)‐customer loyalty (CL) relationship in a contractual service context. CL is assessed using customer repurchase intention (RI)...

Among various functions rendered by commercial bank, extending credit card facility to customers is an important modern day function. The biggest drawback of the credit card is the high cost of loan. The Annual percentage rate for the purchase, balance transfer, cash advance etc. are very high...