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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,613
Theory
9,444
Relationship marketing
9,114
Beziehungsmarketing
9,070
Brand management
7,606
Markenführung
7,556
Brand image
6,723
Markenimage
6,678
Customer satisfaction
5,677
Online-Handel
5,611
Online retailing
5,600
USA
5,042
Social Web
4,767
Social web
4,764
United States
4,753
Online-Marketing
4,577
Internet marketing
4,564
Einzelhandel
4,386
Service quality
4,380
Brand
4,345
Retail trade
4,344
Markenartikel
4,333
Dienstleistungsqualität
4,330
Deutschland
4,220
Germany
3,870
Werbewirkung
3,713
Advertising effects
3,673
Electronic Commerce
3,649
Verbraucherverhalten
3,617
E-commerce
3,546
Experiment
3,403
Emotion
3,217
Advertising
3,166
Werbung
3,069
Pricing strategy
3,056
Preismanagement
3,051
Privater Konsum
2,895
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All
Undetermined
2,957
Free
947
Type of publication
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Article
4,854
Book / Working Paper
646
Journal
4
Type of publication (narrower categories)
All
Article in journal
4,735
Aufsatz in Zeitschrift
4,735
Aufsatz im Buch
112
Book section
112
Hochschulschrift
71
Graue Literatur
68
Non-commercial literature
68
Conference paper
48
Konferenzbeitrag
48
Thesis
48
Working Paper
44
Arbeitspapier
40
Collection of articles of several authors
12
Sammelwerk
12
Konferenzschrift
10
Aufsatzsammlung
8
Case study
4
Collection of articles written by one author
4
Fallstudie
4
Ratgeber
4
Sammlung
4
Conference proceedings
3
Guidebook
2
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
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1
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1
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1
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English
5,396
German
106
French
2
Author
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Han, Heesup
54
Mattila, Anna S.
24
Usman, Osly
21
Prentice, Catherine
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Prayag, Girish
16
Hyun, Sunghyup Sean
15
Aksoy, Lerzan
13
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Söderlund, Magnus
13
Balaji, M. S.
12
Klaus, Philipp
12
Mittal, Vikas
12
Wu, Luorong
12
Gustafsson, Anders
11
Prybutok, Victor R.
11
Rather, Raouf Ahmad
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Keiningham, Timothy
10
Kim, Jinkyung Jenny
10
Liu, Chih-Hsing
10
Quach, Sara
10
Amin, Muslim
9
Bang, Nguyen
9
Chua, Bee-Lia
9
Frank, Björn
9
Kim, Woo Gon
9
Muskat, Birgit
9
Prashar, Sanjeev
9
Qu, Hailin
9
Roschk, Holger
9
Ryu, Kisang
9
Sparks, Beverley
9
Sreejesh, S.
9
Torres, Edwin N.
9
Verhoef, Peter C.
9
Wei, Wei
9
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Springer Fachmedien Wiesbaden
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Institute of Leadership and Management <London>
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
National Bureau of Economic Research
1
Technische Universität Braunschweig
1
Technische Universität Dresden
1
United States / Dept. of Agriculture / Economic Research Service
1
Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of retailing and consumer services
319
International journal of hospitality management
184
Journal of business research : JBR
153
The journal of services marketing
101
Journal of hospitality marketing & management
91
Journal of travel and tourism marketing
85
International journal of contemporary hospitality management
77
Cogent business & management
73
Services marketing quarterly
58
Tourism management : research, policies, practice
56
The service industries journal
50
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
47
International journal of electronic marketing and retailing : IJEMR
42
Service business
42
Journal of strategic marketing
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
39
Journal of service management
38
Journal of service research : JSR
38
Tourism management perspectives : TMP
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The international journal of bank marketing : IJBM
34
European journal of marketing : EJM
33
The international review of retail, distribution and consumer research
30
International journal of retail and distribution management
27
The TQM journal : the international review of organizational improvement
27
Journal of Islamic marketing
26
Journal of air transport management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of retailing
26
Journal of the Academy of Marketing Science
26
International journal of quality and service sciences
25
International journal of retail & distribution management
25
Journal of Asian finance, economics and business : JAFEB
25
Total quality management & business excellence
25
International journal of business information systems : IJBIS
24
International journal of services and operations management
23
International journal of services, economics and management
23
Journal of internet commerce
23
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Source
All
ECONIS (ZBW)
5,497
EconStor
5
OLC EcoSci
2
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1
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
2
Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile instant messaging
promotion
Theresa Victory Gloria
;
Achyar, Adrian
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011915506
Saved in:
3
Promotion
and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
4
Applying transaction utility theory to sales
promotion
: the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
5
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
6
The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Permatasari, Ratih Devita
;
Rohman, Fatchur
;
Sri Palupi …
-
2022
Persistent link: https://www.econbiz.de/10013494053
Saved in:
7
Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Dao Cam Thuy
;
Nguyen Thi Lien Huong
;
My, Dang Pham Y.
- In:
VNU journal of economics and business
2
(
2022
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10013499648
Saved in:
8
Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen
-
2006
Persistent link: https://www.econbiz.de/10003358623
Saved in:
9
Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin
;
Aghazadeh, Hashem
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
Saved in:
10
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
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