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How customer experience incongruence affects omnichannel customer retention : the moderating role of channel characteristics

Gao, Wei; Li, Wenqian; Fan, Hua; Jia, Xingping - In: Journal of retailing and consumer services 60 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012502708

The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA

Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366370

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Antecedents and outcomes of omnichannel retail customer experience

Nguyen Hai Ninh; Tran Manh Dung - In: International journal of electronic marketing and … 14 (2023) 2, pp. 171-189

Persistent link: https://www.econbiz.de/10014310008

Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers

Chen, Yini; Chi, Ting - In: Marketing intelligence & planning 42 (2024) 2, pp. 284-303

Persistent link: https://www.econbiz.de/10015056858

Critical omni-channel service elements affecting satisfaction and loyalty

Koo, Wanmo - In: International journal of e-business research : an … 16 (2020) 2, pp. 32-46

Persistent link: https://www.econbiz.de/10012302679

Online retailer cold chain physical distribution service quality and consumers : evidence from China during the COVID-19 pandemic

Su, Miao; Zhao, Jinjing; Qi, Guanqiu; Kim, Junseung; … - In: International journal of logistics : research and … 26 (2023) 4, pp. 442-459

Persistent link: https://www.econbiz.de/10014322001

Crafting the customer experience in omnichannel contexts : the role of channel integration

Gao, Wei; Fan, Hua; Li, Wenqian; Wang, Huiling - In: Journal of business research : JBR 126 (2021), pp. 12-22

Persistent link: https://www.econbiz.de/10012494220

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