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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
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Cheng, Zhao-Hong
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Huang, Min-Hsin
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The journal of services marketing
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ECONIS (ZBW)
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Strategies to enhance consumers' identification with a service firm
Huang, Min-Hsin
;
Cheng, Zhao-Hong
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011615483
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The importance of CSR in forming customer-company identification and long-term loyalty
Huang, Min-Hsin
;
Cheng, Zhao-Hong
;
Chen, I-Chun
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10011615657
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