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, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in … negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …
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Currently, lodgings' competitiveness depends on pricing, based on the online reputation measured by quantitative scales …
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In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...
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The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a...
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