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Purpose – This study examined how service providers effectively respond to consumer complaints in an online shopping environment by applying the fairness theory including distributive, procedural, and interactional fairness.Design/Methodology/Approach – Empirical research was conducted using...
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This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating …, social commerce construct, perceived usefulness, and emotion. Using the mentioned constructs, this paper successfully …
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