Purpose: This study aims to examine the moderating effects of gender, income, age, customer involvement and length of the relationship on the customer satisfaction (CS)‐customer loyalty (CL) relationship in a contractual service context. CL is assessed using customer repurchase intention (RI)...

In today's busy world, nobody has the time to withdraw money from the bank account for shopping. Everybody is interested in carrying the plastic money (credit card and debit card) in their wallet for shopping as it gives convenience, safety, easiness and even style. In this cutthroat...

Among various functions rendered by commercial bank, extending credit card facility to customers is an important modern day function. The biggest drawback of the credit card is the high cost of loan. The Annual percentage rate for the purchase, balance transfer, cash advance etc. are very high...