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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults
Leonard, Lori N. K.; Jones, Kiku - In: Journal of electronic commerce in organizations : the … 7 (2009) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10003862991
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Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
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Young peoples' satisfaction level with consumer products
Iliopoulou, Dimitria; Kypraios, Georgios - In: Marketing and management sciences : proceedings of the …, (pp. 569-573). 2010
Persistent link: https://www.econbiz.de/10003951195
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Consumers' online information search : Gen Yers' finding needles in the internet haystack
Maity, Moutusy; Hsu, Maxwell K.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 19 (2012) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10009508578
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Service quality and behavioural intentions in broadband services selection
Muhammad Sabbir Rahman; Aziz, Md. Nusrate - In: Marketing intelligence & planning 32 (2014) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10010385845
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Consumers' post-adoption of m-services : interest in future m-services based on consumer evaluations of current m-services
Park, Joohyung; Snell, Whitney; Ha, Sejin; Chung, Te-lin - In: Journal of electronic commerce research : JECR 12 (2011) 3, pp. 165-175
Persistent link: https://www.econbiz.de/10009387326
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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Arousal and Merriment as Decision Drivers Among Young Consumers
Rajagopal, Dr - 2007
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper...
Persistent link: https://www.econbiz.de/10012728743
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Youth preferences for fast food industry : a conjoint approach
Saxena, Noopur; Taneja, Mayur - In: International journal of public sector performance … 6 (2020) 4, pp. 456-466
Persistent link: https://www.econbiz.de/10012516815