Bergès-Sennou, F.; Mitraille, S. - Département d'Économie et Sociologie Rurales, … - 2003
We show that a private label is an indirect mean to contract on quality in a vertical structure, and is signed by a downstream firm only when its bargaining power is high. When its bargaining power decreases, sharing the fixed cost of quality in a private label with the upstream firm is not...