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Rationality versus emotionality among online shoppers : the mediating role of experts as enhancing influencer effect on purchasing intent

Lindh, Cecilia; Lisichkova, Nadezhda - In: Journal of customer behaviour 16 (2017) 4, pp. 333-351

Persistent link: https://www.econbiz.de/10011859887

Information technology and performance in industrial business relationships : the mediating effect of business development

Lindh, Cecilia; Nordman, Emilia Rovira - In: The journal of business & industrial marketing 32 (2017) 7, pp. 998-1008

Persistent link: https://www.econbiz.de/10011773583

Information technology and performance in industrial business relationships: the mediating effect of business development

Lindh, Cecilia; Rovira Nordman, Emilia - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 998-1008

Purpose The study addresses a gap in research concerning the specific purpose of information technology (IT) in business relationships and how it impacts business development and relationship performance. To fill this gap, the purpose of this study is to investigate the prospective effects of IT...

Persistent link: https://www.econbiz.de/10014844820