Bezençon, Valéry; Etemad-Sajadi, Reza - In: International Journal of Retail & Distribution Management 43 (2015) 4/5, pp. 314-328
Purpose – The purpose of this paper is to analyse the effect of distributing sustainable labels on the retailer’s corporate brand. More specifically, the objectives are to investigate how the scope of a portfolio of sustainable labels affects the consumer perceived ethicality (CPE) of the...