Kocabiykoglu, Ayse; Popescu, Ioana - 2010
We introduce a measure of elasticity of stochastic demand, called the elasticity of the lost sales rate, which offers a … demand models in the marketing and operations literature. Our results unify and complement previous work on price …-setting newsvendor models, and provide a new tool for researchers modeling stochastic price-sensitive demand in other contexts …