This paper studied the impact of multiple, unrelated decisions on behavior in a newsvendor setting. We experimentally study and compare the performance of newsvendors who make two simultaneous newsvendor decisions versus one decision, and find some evidence that individuals who make two...

Many theoretical models adopt a normative approach and assume that decision-makers are perfect optimizers. In contrast, this paper takes a descriptive approach and proposes a decision framework of bounded rationality, in which decision-makers are prone to errors and biases. In our model, while...

We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in each channel is a...