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"Buy-one-get-one" (BOGO) promotions have become very popular among many retailers. With BOGO, the first unit of the product is sold for the regular price and if a consumer buys a second unit, then it is discounted by some percentage or it may be free. We analyze BOGO promotions in a...
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``Buy-One-Get-One" (BOGO) promotions have become popular. With BOGO, the first unit is sold for the regular price, and the second unit is discounted. We analyze BOGO in manufacturer-retailer supply chains. We identify conditions under which BOGO outperforms price reduction (PR) and everyday low...
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We study a single-period two-stage service-constrained supply chain with an information update. The buyer has two purchasing instances: before and after the forecast update. The procurement cost at the second stage is uncertain at the first stage. We determine the optimal ordering policy with...
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We study a drop-shipping supply chain in which the retailer receives a customer's order and the supplier fills it. In such a chain, the supplier keeps inventory and bears inventory risks; the retailer focuses on marketing and customer acquisition, and forwards the orders to the supplier. The...
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