Welch, Denice; Welch, Lawrence; Marschan-Piekkari, Rebecca - In: Prometheus 19 (2001) 3, pp. 193-209
In studies of firms' internationalisation, language has tended to be bundled into 'cultural and psychic distance boxes'. In this article, an attempt is made to unbundle the impact of language through (a) an examination of the way in which language influences the pattern of foreign market...
