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Assessing the strategy of firms that compete globally in alliances un the cosmetics industry : the case of L'Oréal in Latin America
Aduard de Macedo-Soares, T. Diana L. van
;
Braga Lyra da …
- In:
Corporate ownership & control : international …
9
(
2011/12
)
4
,
pp. 19-29
Persistent link: https://www.econbiz.de/10009625562
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