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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations

Schons, Laura Marie; Rese, Mario; Wieseke, Jan; … - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10010259971

How attributions of coproduction motives shape customer relationships over time

Güntürkün, Pascal; Haumann, Till; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 990-1018

Persistent link: https://www.econbiz.de/10014336044

There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations

Schons, Laura; Rese, Mario; Wieseke, Jan; Rasmussen, Wiebke - In: Marketing Letters 25 (2014) 1, pp. 25-36

This study is examines the dynamics in prices paid in “pay-what-you-want” situations over multiple customer–seller transactions on an individual customer level. The analysis of potential dynamism in prices paid allows for an assessment of the profitability of pay-what-you-want pricing for...

Persistent link: https://www.econbiz.de/10010989712