LIPOVETSKY, STAN - In: International Journal of Information Technology & … 07 (2008) 02, pp. 203-216
Lazarsfeld's Latent Structure Analysis (LSA) is applied to problems in marketing involving the choice of products with maximum customer coverage. The LSA is combined with Total Unduplicated Reach and Frequency (TURF) technique, and also with a tool from cooperative game theory, the Shapley Value...