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Latin America
Chile
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Brand management
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Consumer behaviour
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Markenführung
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Chilean pension funds industry
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Lateinamerika
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Farías, Pablo
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Torres, Luis
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International journal of advertising : the quarterly review of marketing communications
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Management decision
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ECONIS (ZBW)
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Identifying the factors that influence eWOM in SNSs : the case of Chile
Farías, Pablo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10011859131
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The role of market and product category characteristics in local versus foreign language branding in Latin America
Farías, Pablo
;
Torres, Luis
- In:
Management decision
60
(
2022
)
5
,
pp. 1492-1510
Persistent link: https://www.econbiz.de/10013349974
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