Este articulo tiene por objeto presentar un breve esbozo de las principales caracteristicas de determinadas politicas comerciales vigentes en las Americas y de ciertos problemas que obstaculizan el logro de una adecuada convergencia entre ellas. Se concentra la atencion en las politicas de...

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts...