Purpose: This article explores the symbiosis between the fields of responsible leadership and purpose-driven brand building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa. Design/methodology/approach: This conceptual paper is based...

Africa continues to face serious development challenges. Such challenges as dependency, corruption, underdeveloped infrastructure and production sectors, leadership and governance, etc are some of the impediments to Africa’s quest for sustainable and equitable development. Explaining such...

1. Introduction -- Part I: Setting the Stage -- 2. Globalisation, ‘best’ management practices and cultural awareness -- 3. Contemporary tradition and modernity in Africa -- Part II: Cultural Research: etic and emic approaches -- 4. The Hofstede model: understanding a multicultural...