Foreword / by Simon Murry -- Foreword / by Admiral William (Bill) A. Owens -- Preface -- Acknowledgments -- Introduction: business management philosophy : the mysterious driver of Huawei's success -- Common sense and truth : customer centricity -- Soul of business : dedication is the key to...

The aim of this paper is to analyze the factors that explain the market leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper is a case study based on a bibliographic review and in-depth interviews.The underlying hypothesis is that some...

The aim of this paper is to analyze the factors that explain the industrial leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper was a case study based on bibliographic review and on in-depth interviews. The underlying hypothesis is...