Purpose - Storytelling is considered an effective leadership behavior. However, research on storytelling’s effects on followers is scarce and disconnected from leadership theory. This paper aims to explore the perspectives of both leaders and followers with a focus on interaction-based...

It is suggested that fairy tales provide insights to the reader as they deal with moral, social or existential dilemmas. Similarly, these tales may be used to illustrate how executives deal with the challenges they face in their leadership roles. Archetypal in nature, these tales, with their...