Purpose – How des Xilinx Corporation, with worldwide headquarters in San Jose and European headquarters in Dublin, stay on Fortune magazine's top‐ten‐best‐companies‐to‐work‐for list and remain the market leader in the programmable logic segment of the semiconductor industry?...

Purpose – This is another in a series of Strategy & Leadership “Masterclass” papers that aims at bringing senior managers up to speed on an emerging topic – in this case, leading adaptive change by harnessing the power of new tools such as positive deviance. Design/methodology/approach...

Purpose – This second part of Strategy & Leadership 's interview with Prof. Venkat Ramaswamy, one of the early proponents of co-creating value with stakeholders, asks him about the progress of the “co-creation transformation” of markets on its tenth anniversary and its wider implications...