A firm's ability to shape its policies to meet societal demands depends on how it perceives the opportunities and risks in its environment. We hypothesized that corporate culture plays a significant role in shaping organizational perceptions. This paper summarizes the findings of a study on how...

How does a major international company learn? In particular, how does a successful international company even discover that it needs to learn to do things differently, and to do different things, rather than relying on its past recipes for success? According to the literature, success tends to...