In the literature, relationship oriented firms are being advised to exploit organizational learning as a route through which to acquire the knowledge required to survive in rapidly changing and/or highly competitive markets. There is, however, only limited anecdotal evidence of the positive...

Develops and validates a measure of organizationallearning orientation within small firms, and investigates the relationshipbetween a firm's organizational learning orientation and its performance. Aftera review of relevant literature, data from three separate surveys are used totest the many...