Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to analyze rich media...

Studying competition and market structure at the product level instead of brand level can provide firms with insights on cannibalization and product line optimization. We introduce Product2Vec, a method based on representation learning, to study product-level competition when the number of...