Grafenstein, Liza von; Iweala, Sarah; Ruml, Anette - 2021
contingent valuation approach to measure the willingness-to-pay (WTP) premium for chocolate with the Fairtrade label compared to … similar conventional chocolate. To estimate WTP and the outcome which measures the participants' purchasing intentions, we use … Fairtrade label despite limited knowledge about the certification. This WTP is relatively robust to additional supportive …