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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
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Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation
Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273
Persistent link: https://www.econbiz.de/10010401142
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Digital engagement on social media : how food image content influences social media and influencer marketing outcomes
Abell, Annika; Biswas, Dipayan - In: Journal of interactive marketing 58 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014228861