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The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick; Werle, Carolina O. C.; Corneille, Olivier - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
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A taste of the elite : the effect of pairing food products with elite groups on taste perceptions
Gomez, Pierrick; Spielmann, Nathalie - In: Journal of business research : JBR 100 (2019), pp. 175-183
Persistent link: https://www.econbiz.de/10012023792
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Food as fuel : performance goals increase the consumption of high-calorie foods at the expense of good nutrition
Cornil, Yann; Gomez, Pierrick; Vasiljevic, Dimitri - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 147-166
Persistent link: https://www.econbiz.de/10012315446