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ECONIS (ZBW)
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Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.
;
Malhotra, Naresh K.
-
2009
Persistent link: https://www.econbiz.de/10003876326
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Country quality of life and foreign direct investment decisions
Peterson, Mark A.
;
Malhotra, Naresh K.
;
Wagner, Judy
- In:
Global focus : an international journal of business, …
11
(
1999
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10001436350
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3
Country segmentation based on objective quality-of-life measures
Peterson, Mark A.
;
Malhotra, Naresh K.
- In:
Best practices in international marketing
,
(pp. 141-159)
.
2002
Persistent link: https://www.econbiz.de/10001680887
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4
Consumption coping to deal with pandemic stress : impact on subjective well-being and shifts in consumer behavior
Jain, Avinash
;
Dash, Satyabhusan
;
Malhotra, Naresh K.
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1467-1501
Persistent link: https://www.econbiz.de/10014252303
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