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Wertorientierungen in der deutschen und französischen Werbung : ein interkultureller Vergleich von Zeitschriftenanzeigen
Eggert, Axel
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003457826
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