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Lehrbuch
Marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Preismanagement
4
Pricing strategy
4
Schweiz
4
Dienstleistung
3
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Service quality
3
Service-Dominant Logic
3
Service-dominant logic
3
Services
3
Services marketing
3
Switzerland
3
Bekleidungsindustrie
2
Clothing industry
2
Co-creation
2
Competitive advantage
2
Customer integration
2
Customer service management
2
Customer value
2
Kundenintegration
2
Kundenwert
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Mass Customization
2
Mass customization
2
Product management
2
Produktmanagement
2
Prosumerismus
2
Service failures
2
Supplier relationship management
2
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Type of publication
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Book / Working Paper
3
Language
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German
3
Author
All
Michel, Stefan
3
Oberholzer Michel, Karin
2
Metzger, Bernhard
1
Schaffner, Dorothea
1
Source
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USB Cologne (EcoSocSci)
3
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1
Marketing : eine praxisorientierte Einführung mit zahlreichen Beispielen
Michel, Stefan
;
Oberholzer Michel, Karin
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004802360
Saved in:
2
Marketing : eine praxisorientierte Einführung mit zahlreichen Beispielen
Michel, Stefan
;
Oberholzer Michel, Karin
-
2007
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004915042
Saved in:
3
Konsumentenverhalten : eine praxisorientierte Einführung
Schaffner, Dorothea
;
Metzger, Bernhard
;
Michel, Stefan
-
2011
Persistent link: https://www.econbiz.de/10009598775
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