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Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
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Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.; Delpechitre, Duleep; Goad, Emily A.; … - In: Journal of marketing education : JME 43 (2021) 2, pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James; Chennamaneni, Pavan Rao; Barber, Kenyatta N. - In: Journal of marketing education : JME 44 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura; Fergurson, J. Ricky; Harris, Eric G.; … - In: Journal of marketing education : JME 44 (2022) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
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Accounting "boot camp"
Jackson, Mark - In: Journal of accounting education 32 (2014) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10010370175
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The alumni project : fostering student-alumni engagement in the curriculum
Larsson, Carl F.; Marshall, Brooks; Ritchie, Bill - In: Journal of education for business 97 (2022) 4, pp. 253-260
Persistent link: https://www.econbiz.de/10013206025
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Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen; Cummins, Darryl; Morgan, Margaret; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
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Social media and marketing education : a review of current practices in curriculum development
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; … - In: Journal of marketing education : JME 37 (2015) 2, pp. 76-87
Persistent link: https://www.econbiz.de/10011336519
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Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.; Robson, Karen; Pitt, Leyland F. - In: Journal of marketing education : JME 35 (2013) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung - In: Journal of marketing education : JME 35 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10010204790