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Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex,...
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Chapter 1: Theoretical landscape in servitization -- Part 1: Strategic approaches in servitization -- Chapter 2: Digital servitization: How manufacturing firms can enhance resource integration and drive ecosystem transformation -- Chapter 3: Typologies of Manufacturer Identities in the Age of...
Persistent link: https://www.econbiz.de/10012596824
Purpose: Investigating how the separation of the product and service business mediates the effect of management’s commitment to the service strategy on service performance in product manufacturing firms. Methodology: We surveyed 216 European manufacturers in the high-value durable equipment...
Persistent link: https://www.econbiz.de/10014042106