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This handbook integrates the insights of some of the field's most respected thinkers to further our understanding of its essential characteristics, consider how it might be practically applied, and explore how it might be developed
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The purpose of this study was to investigate how different technology sourcing strategies throughout the new product development process influenced innovation speed, development costs, and competitive advantage. We studied 75 new product development projects from ten large, U.S.-based companies...
Persistent link: https://www.econbiz.de/10014150760