advertising to signal product quality. I present an equilibrium model that describes both consumers' and firms' learning and … decision-making under quality uncertainty. My model allows me to distinguish between two roles of informative advertising … advertising and social learning are two main factors for a new movie's success. The structural estimates imply that movie studios …

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising …, advertising, and information acquisition. This illustrates the firm's tradeoff of actively managing its consumer base through …

Attention is a pivotal resource in the modern economy and plays an increasingly prominent role in economic analysis. We … summarize research on attention from both psychology and economics, placing a particular emphasis on its capacity to explain …, including attention-based utility, the recent proliferation of attentional externalities introduced by digital technology, the …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …

-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … ; pricing ; advertising …