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EU deregulation and dealer-supplier relations in automotive distribution
Riel, Allard C. R. van; Liljander, Veronica; Semeijn, … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10009009729
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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja; Liljander, Veronica; Haahtela, Kari - In: Industrial marketing management : the international … 115 (2023), pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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Initiation of business relationships in service-dominant settings
Edvardsson, Bo; Holmlund, Maria; Strandvik, Tore - In: Industrial marketing management : the international … 37 (2008) 3, pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
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How to diagnose business-to-business relationships by mapping negative incidents
Strandvik, Tore; Holmlund, Maria - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 361-381
Persistent link: https://www.econbiz.de/10003710324
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Customer needing : a challenge for the seller offering
Strandvik, Tore; Holmlund, Maria; Edvardsson, Bo - In: The journal of business & industrial marketing 27 (2012) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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Negative critical waves in business relationships : an extension of the critical incident perspective
Edvardsson, Bo; Kowalkowski, Christian; Strandvik, Tore; … - In: The journal of business & industrial marketing 29 (2014) 4, pp. 284-294
Persistent link: https://www.econbiz.de/10010382830
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Customer relationship dissolution : what do we know and what do we need to know?
Strandvik, Tore (contributor); Holmlund, Maria (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536560
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Perception configurations in business relationships
Holmlund, Maria - 1997
Persistent link: https://www.econbiz.de/10000970278