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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
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Konsumentenverhalten
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Market entry
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Markteintritt
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Theorie
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Theory
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Innovation
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Product differentiation
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captive consumers
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Wettbewerb
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asymmetric competition
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product innovation
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Contract
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New product development
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Product Innovation
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Produktentwicklung
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Supplier relationship management
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Vertical integration
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Vertikale Integration
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Oertel, Christian
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Vertical contracting, product variety, and innovation
Oertel, Christian
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2020
Persistent link: https://www.econbiz.de/10013263545
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