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Do the magnitude and asymmetry of specific asset investments matter in the supplier-buyer relationship?
Xie, Yu Henry; Suh, Taewon; Kwon, Ik-whan G. - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 858-877
Persistent link: https://www.econbiz.de/10008664035
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Learning creativity in the client-agency relationship
Suh, Taewon; Jung, Jae C.; Smith, Bruce L. - In: The learning organization : TLO ; the international … 19 (2012) 5, pp. 428-439
Persistent link: https://www.econbiz.de/10009579817
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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 886-908
Persistent link: https://www.econbiz.de/10009501084
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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Rethinking customer relationships
Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10010476146
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A reexamination of the motives and gains in joint ventures
Johnson, Shane A.; Houston, Mark B. - In: Journal of financial and quantitative analysis : JFQA 35 (2000) 1, pp. 67-85
Persistent link: https://www.econbiz.de/10001492507
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The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III; Jong, Ad de; Eggert, Andreas; … - In: Journal of service research 23 (2020) 4, pp. 401-408
Persistent link: https://www.econbiz.de/10012391593