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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Beziehungsmarketing
50
Relationship marketing
50
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
20
Marketingmanagement
20
Supplier relationship management
18
Einzelhandel
12
Firm performance
12
Retail trade
12
USA
12
United States
12
Unternehmenserfolg
12
Marketing
10
Salespeople
10
Verkaufspersonal
10
Distribution channel
9
Innovation
9
Vertriebsweg
9
relationship marketing
9
Internet marketing
8
New product development
8
Online-Marketing
8
Produktentwicklung
8
Resource-based view
8
Ressourcenorientierter Ansatz
8
Theorie
8
Theory
8
Business network
7
Customer integration
7
Kundenintegration
7
Market research
7
Marktforschung
7
Online retailing
7
Online-Handel
7
Unternehmensnetzwerk
7
Data protection
6
Datenschutz
6
E-commerce
6
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8
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18
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18
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18
Case study
1
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1
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English
18
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Palmatier, Robert W.
13
Arnold, Todd J.
5
Dant, Rajiv P.
3
Fang, Eric
3
Samaha, Stephen A.
3
Grewal, Dhruv
2
Huang, Minxue
2
Scheer, Lisa K.
2
Watson, George F., IV.
2
Worm, Stefan
2
Arnold, Mark J.
1
Beck, Joshua T.
1
Chen, Yen Chun
1
Evans, Kenneth R.
1
Ganesan, Shankar
1
Hammerschmidt, Maik
1
Harmeling, Colleen M.
1
Houston, Mark B.
1
Jung, Jin Ho
1
Kim, Namwoon
1
Kozlenkova, Irina V.
1
Lee, Jongkuk
1
Li, Xiaoling
1
Lie, Po-Chien
1
Ma, Shuang
1
Miao, C. Fred
1
Motyka, Scott
1
Nezami, Mehdi
1
Sharma, Arun
1
Srivastava, Rajendra
1
Wang, Yonggui
1
Wetzel, Hauke A.
1
Xiao, Bangming
1
Yoo, Jay Jaewon
1
Zhang, Jonathan Z.
1
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Journal of marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
MSI reports : working paper series
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ECONIS (ZBW)
18
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1
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
2
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
4
What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
Saved in:
5
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
6
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun
;
Lie, Po-Chien
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
Saved in:
7
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
8
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
9
The burden of rank : the impact of preferred supplier status on excessive buyer requests
Hammerschmidt, Maik
;
Wetzel, Hauke A.
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 19-26
Persistent link: https://www.econbiz.de/10011871369
Saved in:
10
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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