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Adoption of corporate branding by managers : case of a Nordic business-to-business company

Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 80-91

Persistent link: https://www.econbiz.de/10003763486

Significance of corporate brand for business-to-business companies

Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10003674768

Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes

Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630

Persistent link: https://www.econbiz.de/10009010607

Exploration and Exploitation Across Three Resource Classes : Market/Customer Intelligence, Brands/Bonds, and Technologies/Processes

Aspara, Jaakko - 2010

Purpose. Long-run corporate success requires engagement in two types of innovative activities: exploitation and exploration. However, earlier research has focused on exploration and exploitation concerning a firm's technologies. The purpose of the present article is to explicitly examine...

Persistent link: https://www.econbiz.de/10013138846

Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations

Aspara, Jaakko - 2007

Persistent link: https://www.econbiz.de/10003409558

Sales activity systematization and performance : differences between product and service firms

Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505

Persistent link: https://www.econbiz.de/10009790089

Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models

Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369

Persistent link: https://www.econbiz.de/10012501980

Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models

Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 92 (2021), pp. 76-77

Persistent link: https://www.econbiz.de/10012490941

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts

Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521

Persistent link: https://www.econbiz.de/10013454587

The marketing strategy of a project-based firm: the four portfolios framework

Tikkanen, Henrikki; Kujala, Jaakko; Artto, Karlos - In: Industrial marketing management : the international … 36 (2007) 2, pp. 194-205

Persistent link: https://www.econbiz.de/10003432058