Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10011280065
Persistent link: https://www.econbiz.de/10011339864
Persistent link: https://www.econbiz.de/10010227749
Persistent link: https://www.econbiz.de/10003889420
Persistent link: https://www.econbiz.de/10009563386
Persistent link: https://www.econbiz.de/10011382415
Persistent link: https://www.econbiz.de/10013040702
Persistent link: https://www.econbiz.de/10011777180
Persistent link: https://www.econbiz.de/10014282240
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10009761863