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Lieferantenmanagement
Deutschland
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Germany
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B-to-B-Marketing
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Business-to-business marketing
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Innovation management
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Innovationsmanagement
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Investitionsgüterindustrie
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Marketingmanagement
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Mobile Marketing
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Mobile marketing
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New product development
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Produktentwicklung
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Supplier relationship management
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Communication
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Customer satisfaction
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Fachzeitschrift
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Information provision
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Informationsversorgung
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Internet
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Journal
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KMU
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Kommunikation
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Kundenorientierung
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Kundenzufriedenheit
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Lebenszyklus
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Life cycle
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Marketing
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Multimedia
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Print advertising
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Printwerbung
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Produktinnovation
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SME
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Theorie
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German
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Höft, Uwe
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
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Marketing in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
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Multimedia- und Online-Kommunikation im Business-to-Business-Marketing
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 101-129)
.
2001
Persistent link: https://www.econbiz.de/10001633038
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2
Online Marketing für KMU
Höft, Uwe
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 255-270)
.
2000
Persistent link: https://www.econbiz.de/10001510125
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