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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Marketing
31,298
Relationship marketing
25,963
Beziehungsmarketing
25,288
Brand management
17,522
Markenführung
17,108
Consumer behaviour
16,837
Konsumentenverhalten
16,602
Thailand
13,363
Markenartikel
9,157
Brand
8,117
Markenimage
7,887
Brand image
7,776
Marketingmanagement
6,246
Marketing management
6,021
Deutschland
5,869
Theorie
5,816
Theory
5,784
Customer satisfaction
5,717
Kundenzufriedenheit
5,622
Germany
5,181
Service quality
4,144
Dienstleistungsqualität
4,102
Social Web
3,593
Social web
3,588
USA
3,424
Online-Marketing
3,269
Internet marketing
3,236
United States
3,213
Supplier relationship management
2,644
marketing
2,573
Electronic Commerce
2,344
Einzelhandel
2,342
Markenpolitik
2,297
Retail trade
2,235
E-commerce
2,070
Strategisches Management
2,017
Innovation
1,925
Werbung
1,776
Malaysia
1,702
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Handbuch
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Svensson, Göran
26
Homburg, Christian
18
Bruhn, Manfred
17
Kleinaltenkamp, Michael
15
Ahlert, Dieter
14
Mysen, Tore
12
Naudé, Peter
11
Backhaus, Klaus
10
Baumgarth, Carsten
9
Mostert, Pierre
9
Stock-Homburg, Ruth
9
Casidy, Riza
8
Eggert, Andreas
8
Grönroos, Christian
8
Ivens, Björn Sven
8
Keränen, Joona
8
La Rocca, Antonella
8
Peitz, Martin
8
Scheer, Lisa K.
8
Sheth, Jagdish N.
8
Friend, Scott B.
7
Gil Saura, Irene
7
Glynn, Mark S.
7
Helmke, Stefan
7
Jacob, Frank
7
Mpinganjira, Mercy
7
Nyadzayo, Munyaradzi W.
7
Palmatier, Robert W.
7
Snehota, Ivan
7
Aykol, Bilge
6
Bauer, Hans H.
6
Brown, Brian P.
6
Folse, Judith Anne Garretson
6
Grunwald, Guido
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Kumar, V.
6
Mangus, Stephanie M.
6
Mohan, Mayoor
6
Paulssen, Marcel
6
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Fördergesellschaft Marketing an der Universität Augsburg
3
Bundesvereinigung Logistik
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IGI Global
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AMACOM
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Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Conference on E-Commerce, E-Business, E-Government <5, 2005, Posen>
1
Cranfield School of Management
1
Deutsche Gesellschaft für Logistik
1
Deutscher Industrie- und Handelskammertag
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Universitäts-Verlag GmbH
1
Deutsches Institut für Normung
1
ESCP-EAP European School of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Hochschule für Ökonomie Berlin / Institut für Absatzwirtschaft und Internationales Marketing
1
INSEAD
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Kassel University Press GmbH
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Martin-Luther-Universität Halle-Wittenberg
1
National Bureau of Economic Research
1
Organisation for Economic Co-operation and Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Ruhr-Universität Bochum / Institut für Unternehmungsführung und Unternehmensforschung
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Shaker Verlag
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Springer Fachmedien Wiesbaden
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Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Universität Bamberg <1979-1988>
1
Universität Rostock
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing und Handel
1
Wirtschaftsjunioren Hamburg
1
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Industrial marketing management : the international journal for industrial and high-tech firms
257
The journal of business & industrial marketing
122
Journal of business research : JBR
91
Journal of business-to-business marketing
63
SpringerLink / Bücher
29
Journal of the Academy of Marketing Science
25
Journal of strategic marketing
24
Gabler Edition Wissenschaft
22
Journal of marketing
21
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
21
Springer eBook Collection / Business and Economics
19
The journal of services marketing
19
International journal of production economics
16
Journal of retailing and consumer services
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The service industries journal
13
Journal of personal selling & sales management : JPSSM
11
Service business
11
Marketing intelligence & planning
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Services marketing quarterly
10
International journal of procurement management
9
Journal of business market management : jbm
9
Marketing theory
9
The journal of brand management : an international journal
9
The journal of product & brand management
9
European journal of marketing : EJM
8
International journal of project management : the journal of The International Project Management Association
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of service research : JSR
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
Basler Schriften zum Marketing
7
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Interaktionen im Dienstleistungsbereich
7
International journal of hospitality management
7
Journal of customer behaviour
7
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ECONIS (ZBW)
2,645
EconStor
2
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1
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date (oldest first)
1
Effect of community relationship management, relationship
marketing
orientation, customer engagement, and
brand
trust on
brand
loyalty : the case of a commercial bank in
Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
4
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
5
Brand
positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
6
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
7
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
8
Franchisee-based
brand
equity : the role of
brand
relationship quality and
brand
citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
9
Mutual value creation in component co-
branding
relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
10
Doing relationship work : a theory of change in consumer-
brand
relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
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