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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
United Kingdom
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Brand management
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Consumer behaviour
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Customer satisfaction
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Positioning
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Kalafatis, Stavros P.
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Blankson, Charles
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Singh, Jaywant
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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2
Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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