Thakur, Pankaj; Mehta, Piyush; Lal, Priyanka; … - In: Economies : open access journal 12 (2024) 1, pp. 1-21
each stage and examines marketing channels, costs, margins, price spread and marketing efficiency. Simultaneously, the …, emphasizing the trade-offs between efficiency and transaction volume. The results indicate that while Channel-A is the most …